For this project, I created a wedding planning package designed to support couples throughout the planning process while also helping them manage stress along the way. The main challenge was creating something that could guide clients through each step of planning while also incorporating stress-free essentials to help take some of the weight off their shoulders.
The brand I created is called LUXE. The logo combines two wedding rings with rays of light inside to represent the word “lux.” I used a combination of green and gold throughout the color palette to create a luxurious and refined feel. I wanted the brand to communicate that LUXE is driven, disciplined, and collaborative while still feeling approachable and down-to-earth. To help achieve this, I incorporated hand-drawn elements that give the brand a more personal and welcoming feel.
I wanted LUXE to feel like a company that works alongside its clients rather than simply providing a service. The goal was to create an experience where couples could share ideas, feel supported, and know that their wedding is being treated with care and attention. By combining practical planning tools with sensory and stress-relieving elements, the package transforms wedding planning into a more guided, calming, and celebratory experience, showing how design can support both organization and well-being.