For this project I created a wedding package that would support couples in planning their weddings while also helping them manage stress during the process. The challenge was to design something that could help guide clients through each step of the planning process while also creating a mix of stress free essentials that will take the wight off their shoulders.
My brand I created is called: LUXE. The logo is a combination of two rings and rays of light on the inside to illustrate the word "lux." For my color palette it uses a combination of green and gold colors to give off that "luxurious" feel to it. With my brand I wanted to communicate that we are a very refined company, driven, disciplined, and deeply collaborative. With my hand-drawn elements I wanted to show that we bring approachability by keeping things real and down-to-earth. We love to work alongside our clients, sharing ideas and creating an experience that is personal. We want our clients to know that we are serious about our work and that we value our relationships with each and every one of them.
By thoughtfully combining practical planning tools with sensory, stress-relieving elements, the package transforms wedding planning into a guided, calming, and celebratory experience, showing how design can support both organization and well-being.
